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🚀🤝 A Proven System to Land High-Traffic Vending Locations

🚀🤝 A Proven System to Land High-Traffic Vending Locations

Cracking the Code to Finding the Best Locations

October 26, 2024

Hey Vending Hustlers!

Welcome to this week’s edition of The Vending Vault! Every Saturday, We break down strategies to help you level up your vending machine business—whether you’re just getting started or already scaling.

This week, we’re focusing on the foundation of your vending success: The List.

It’s not just about knowing where to place your machines—it’s about strategically identifying, targeting, and organizing the most profitable locations.

We’ll cover four key areas today:

^Where^{to find your ideal vending locations.}

^Who^{your target customers and location owners are.}

^What^{motivates them to choose your machines.}

^How^{to set up a CRM to track leads and streamline follow-ups.}

By the end, you’ll have a clear action plan to build a targeted list of locations that match your vending business goals.

🎯 Vending Machine LaunchPad Community Updates

During this week’s live session, we covered:

Growth in Location Acquisition: Members continue securing high-traffic locations each week, sharing success stories and strategies to help everyone grow.
New Resource Alert: We released our latest email templates for cold outreach in our Resources section—crafted to improve your reach and results. Reply to this email if you’re interested and want access!

And if you missed the call or want the recording, reply to this email if you’d like to apply to join our private Community (and get access to us 24/7 + weekly live calls, and a lot more!)

We’re on our third week of the Vending Vault Mystery Game, and the excitement is still going strong!

And as promised… The answer to last week’s mystery image was DocuSign!

And we had two lucky winners who claimed the prize through classic PayPal! 💸 A big round of applause and congratulations to them for nailing the answer! 🥳

But don’t worry, it's time for a brand-new challenge! 🚀

Here’s how it works:

Click the button below and you’ll find a new blurred image of a popular high-traffic vending location.
Reply to this email with your guess, and you could be our next winner! 🤑

Current Prize: $10

Good luck, and may the best guesser win! 🚀

Now, let’s dive into it!

Think of The List as a treasure map—it leads you straight to the best vending locations. It’s not just a random collection of spots; it’s a targeted strategy that helps you understand your customers and grow your business smarter, not harder.

Here’s what we’re covering today:

Where is your target market?
Who is your target market?
What does your target market want?
Organizing your CRM to track leads.

📍 Where is Your Target Market?

First things first: location is everything in vending.

Start by searching for high-traffic spots within a 15-mile radius. Think hospitals, apartments, offices, or even nightlife hubs. These places offer foot traffic and customers ready to buy.

Action step: Google high-traffic areas and jot down contact details for each location. This takes time, but trust me—it pays off.

👥 Who is Your Target Market?

You can’t just place your machines anywhere. They need to match the environment and clientele.

You’re dealing with two groups: the customers who use your machines and the location owners who give you permission to place them.

For customers, think B2C (Business to Customers):

^Geographics	^Demographics	^{Psychographics}
^Urban	^Age	^{Buying Behavior}
^Suburban	^Income	^Impulse
^Rural	^Gender	^Planned

For location owners, consider B2B (Business to Business):

^{Job Title}	^{Type of Business}
^{Who’s the decision-maker?}	^{What’s their industry?}

Target those who will benefit most from your vending offerings.

🛒 What Does Your Target Market Want?

Now that you know who they are, let’s dive into their motivations.

For your customers:

Needs: Do they value convenience or health?
Pain Points: Limited payment options, time, or access during late hours.
Buying Habits: Are they spontaneous or more calculated?

For location owners:

Motivation: How can you help them increase customer satisfaction?
Trust: Can you build a lasting partnership with co-branding or promotions?

Understanding these details will give you a massive advantage when it comes time to negotiate placement.

🗒️ CRM Time: Organize Your Leads

Now that you’ve gathered your target locations, it’s time to get organized. Keeping track of your leads is crucial for follow-up.

Here’s how we set up our CRM:

^Location	^{Contact Name}	^{Phone Number}	^Email	^{Date Contacted}	^{Next Steps}

You don’t need expensive software. Google Sheets or Excel works perfectly.

Pro Tip: Grab a FREE Copy of our CRM Tracker to help you stay on top of your leads.

Final Thoughts

Building The List is your first step to success in vending. Understanding where your customers are, who they are, and what they want is critical to growing your vending empire.

Thanks for reading this week’s newsletter! Reply and let us know what you found helpful—your feedback matters.

See you next week!

— Jaime & Ethan

Ready to Take the Next Step?

Looking for more guidance on growing your vending business? Check out Vending Machine LaunchPad for a complete step-by-step system to go from one machine to a full-scale operation.

Until then, keep those machines working!